Brand Identity for DR1 and DR2 / Danish Broadcasting Corporation

Studio Alavi DR1, DR2

Working towards maintaining, inviting and entertaining the viewers

DR1 is the original, largest and most popular television channel in Denmark, reaching the entire Danish population.

Studio Alavi DR1, DR2

As part of a value based identity process, the organisation was rebranded to coincide with the relocation of their headquarters, in 2006, to Amager, Copenhagen. Masoud Alavi were appointed by the public service Danish Broadcasting Corporation, DR to design a series of their products. The work included all levels of communication from corporate logo to major product brand identities.

As creative team leader Masoud directed the visual re-shaping of DR including its subbrands of DR1 and DR2 and their most important productions; TV Avisen and Deadline – the two leading national news programmes. The design work included both graphics and motion graphics for the areas connected with television work. The result was a series of stunning award winning designs that are still setting the standard for the world of television communication.

Masoud's primary focus of the design work, was to maintain, invite and entertain the viewers in order for them to remain watching the channel in between the programs and at the same time send the desired brand signals.

DR1 represents the values of the majority of the Danish people and, in a design context, it should embrace and meet the audience at eye level, with care and respect. The graphics aired between the programs set a tone for the entire portfolio of the channel and invites its audience to participate.

The project also included a re-branding of DR2, the sister channel of DR1. DR2 is a "niche channel" that addresses itself to a more dedicated and critical audience.
Being the counterpart to the red/orange public and emotional DR1, DR2 wishes to appear as blue and analyzing, thus appealing to a more intellectual market. He used this fundamental conception when developing their visual expression.

Studio Alavi DR1, DR2

Studio Alavi DR1, DR2

Studio Alavi DR1, DR2

Studio Alavi DR1, DR2

Studio Alavi DR1, DR2

Studio Alavi DR1, DR2

Studio Alavi DR1, DR2

Studio Alavi

  • Founded in 1997, Studio Alavi is a Copenhagen-based graphic design consultancy with focus on design, art direction & identity, we create innovative solutions for a multitude of applications, media and environments.
    Awards
    2014 VIDEOGRAPHER AWARDS - USA - Award of Excellence in 'Corporate Image'
    2014 VIDEOGRAPHER AWARDS - USA - Award of Excellence in 'Company Overview'
    2014 SUMMIT CREATIVE AWARD - USA - Silver in 'Corporate Image'
    2014 Hermes Creative Awards - USA - Platin in 'Corporate Image'
    2014 Hermes Creative Awards - USA - Gold in 'Corporate Image'
    2014 Telly Award - USA - 'best film' awards in 'Corporate Image'
    2011 Telly Award - USA - 'best film' awards in 'Corporate Image'
    2011 Telly Award - USA - 'best film' awards in 'Public Relations'
    2009 Winner of 1st Place - Gold Camera - U.S. International Film & Video Festival - Corporate Films
    2009 Telly Award - USA - Global Networking - Corporate Films
    2007 Promax BDA World - New York - Gold Tele Club - Relaunch - Brand Identity
    2006 Promax BDA World - New York - Gold Novy Channel - Brand Identity
    2005 Promax BDA World - New York - Silver DR1 News - new brand identity
    2002 MCA Awards Craft Awards Best Grafik Senso Diva
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    Clients / Partial List
  • Advokatsamfundet, Blu, Danish Film Institute, Danish Ministry Of Health, Danmarks Design skole, DR / Danish Broadcasting Corporation, Delta, DSB, DTU / Technical University of Denmark, Egmont, Eksterbladet, Enter, Folketinget/ Danish Parliament, ISS, Louisiana Museum of Modern Art, Moderna, Novi Attorneys, Novy / Ukraine, Happy Channel / China, OAO, Promax BDA World, SBS TV, SCKK / The Centre for Development of Human Resources and Quality Management, SVK / Danish Art Workshops, Tele Club / Switzerland, Tryg, TV2 Denmark, TV2 Norge, TV3, Viasat, Viltoft Attorneys, Widex.
  • Masoud Alavi believes in design as a tool of communication. He is also a typographer, art director and identity strategist. He graduated with a Master of Science in Fine Arts from University Of Tehran in 1988 and received his Master of Visual Communication from the Danish Design School in Copenhagen in 1994. His speciality is brand design. Masoud Alavi remains strongly influenced by his native Persian sensibilities, but shaped by his European training and filtered through a Scandinavian mentality, his intriguing and authentic design work stands alone. The list of prestigious assignments on Masoud Alavi's resume is extensive, and he is a highly recognized designer through his work for amongst others The Danish Broadcasting Corporation. Masoud Alavi has received numerous international design awards.